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From brand vision to brand evaluation Chernatony L

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Material type: Text

TextLanguage: English Publication details: United Kingdom United Kingdom 2001Other classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:512 P1 (Browse shelf(Opens below))	Available	ML1491027

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Previous	X:512 P0 Sales force management	X:512 P0 Future of brands	X512 P07 Retail therapy:store design today	X:512 P1 From brand vision to brand evaluation	X:512 P1 Seven power strategies for building customer loyalty	X:512 P1 24 Brand mantras: finding a place in the minds and hearts of consumers	X:512 P1 From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands	Next

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