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Services marketing: integrating customer focus across the firm Zeithaml V A; Bitner M J And Others

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Material type: Text

TextLanguage: English Publication details: India India, McGraw Hill 2018Description: 582pOther classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 Q8 (Browse shelf(Opens below))	Available	ML1635430

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Previous	X:51 Q7 Services Marketing Cases in Emerging Markets; Services marketing cases in emerging markets:an Asian Perspective	X:51 Q7 Principle of marketing: an asian perspective	X:51 Q8 Social marketing: rebels with a cause	X:51 Q8 Services marketing: integrating customer focus across the firm	X:51 Q8 Marketing: real people, real choices	X:51 Q8 Measuring marketing :100+ essential metrics every marketer needs	X:51 Q8 Handbook of marketing analytics	Next

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