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Re-inventing the Brand:can top brands survive the new market realities? Kapferer J N

By: Material type: TextTextLanguage: English Publication details: United Kingdom United Kingdom, Kogan Page 2001Description: 234pISBN:
  • 0-7494-3593-3
Other classification:
  • X:513 P1
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Item type Current library Home library Call number Status Barcode
Textbook Textbook Faculty of Management Library Faculty of Management Library X:513 P1 (Browse shelf(Opens below)) Available ML1265722

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