Integrated advertising, promotion, & marketing communications Clow K E; Baack D

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Material type: Text

TextLanguage: English Publication details: New Delhi New Delhi, Prentice-Hall 2002Description: 670pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X3:513 P2 (Browse shelf(Opens below))	Available	ML1265964

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Previous	X3:51 P8;1 Facets of corporate identity, communication and reputation	X3:51 P9 Sales promotion and marketing communications	X3:51 Q4 Marketing communications management	X3:513 P2 Integrated advertising, promotion, & marketing communications	X3:51.53 P0 Semiotics, marketing and communication	X36.7 N6 Failure of antitrust and regulation to establish competition in long distance telephone services	X36.7 N7 Telecommunications competition:last ten miles	Next

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