APA

Webber H, . (1998). Divide and conquer:target your customer through market segmentation; Divide and conquer:target your customer through market segmentation. New York: New York, John Wiley.

Chicago

Webber H, . 1998. Divide and conquer:target your customer through market segmentation; Divide and conquer:target your customer through market segmentation. New York: New York, John Wiley.

Harvard

Webber H, . (1998). Divide and conquer:target your customer through market segmentation; Divide and conquer:target your customer through market segmentation. New York: New York, John Wiley.

MLA

Webber H, . Divide and conquer:target your customer through market segmentation; Divide and conquer:target your customer through market segmentation. New York: New York, John Wiley. 1998.