Brand equity & advertising: Advertising's role in building strong brands Biel A L; Aaker D A

By: Material type: TextTextLanguage: English Publication details: London London, Lawrence Erlbaum Associates Publishers 1993Description: 380pOther classification:
  • X:512 N3
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Item type Current library Home library Call number Status Barcode
Textbook Textbook Faculty of Management Library Faculty of Management Library X:512 N3 (Browse shelf(Opens below)) Available ML1263055

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