Crisis marketing: When bad things happen to good companies Marconi J

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Material type: Text

TextLanguage: English Publication details: Chicago Chicago, NTC business books 1997Description: 246pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 N7 (Browse shelf(Opens below))	Available	ML1141516

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Previous	X:5.1 N7 Trade policy issues	X:51 N7 Bringing the market back In : Political revitalization of market liberalism	X:51 N7 The Customer is god: How to measure what your customers want and make sure they get it	X:51 N7 Crisis marketing: When bad things happen to good companies	X:51 N7 Marketing strategy: Customers & competition	X:51 N7 Commercializing new technologies	X:51 N7 Strategic marketing	Next

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