What's in a brand?: Building brand equity through advertising Jones J P
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998Description: 335pISBN: - 0-07-463201-9
- X:512 N8
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
|
Faculty of Management Library | Faculty of Management Library | X:512 N8 (Browse shelf(Opens below)) | Available | ML1141946 |
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