Advertising that work : How to create a winning advertising program for your company Fearon Robert
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Capital Book International 1992Description: 205pOther classification: - X:513 N2
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:513 N2 (Browse shelf(Opens below)) | Available | ML1021209 |
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| X:513 N1 Do your own advertising | X:513 N2 Advertising principles & probelms | X:513 N2 Advertising | X:513 N2 Advertising that work : How to create a winning advertising program for your company | X:513 N2 Strategic brand management: New approaches to creating and evaluating brand equity | X:513 N3 Advertising | X:513 N3 Cases in advertising management |
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