Promotional strategy ; Managing the marketing communications process Engel J F

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Material type: Text

TextLanguage: English Publication details: Homewood Homewood, Richard D IRWIN 1987Edition: 6Description: 637pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 M7 (Browse shelf(Opens below))	Available	ML0832714

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Previous	X:5.1 M7 Developing countries in the Iiternational trading system	X:51 M7 Firm and the Market	X:51 M7 Basic marketing : A managerial apporach	X:51 M7 Promotional strategy ; Managing the marketing communications process	X:51 M7 Marketing Book	X:51 M7 Marketing channels : Management view	X:51 M7 Marketing strategy in action	Next

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