Kleppner's advertising procedure Russell J T; Lane W R

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Material type: Text

TextLanguage: English Publication details: USA USA, Prentice Hall International 1999Edition: Ed 14Description: 716pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513 N9 (Browse shelf(Opens below))	Available	ML1142915

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Previous	X:513 N9 Advertising principles: Choice challenge change	X:513 N9 Creating brand loyalty: management of power positioning and really agreat advertising	X:513 N9 Experiential marketing : How to get customers to Sense, Feel, Think, Act and Relate to your company and brands	X:513 N9 Kleppner's advertising procedure	X:513 N9 Marketing,sales and customer services	X:513 P0 Emotional Branding; how successful brands gain the irrational edge	X:513 P0 Shock marketing: advertising, influence and family value	Next

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