Brand positioning :Strategies for competitive advantage. Sengupta S
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Tata McGraw Hill. 1990Edition: 2Description: 297pISBN: - 0-07-058159-2
- X:513 N0;P5
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:513 N0;P5 (Browse shelf(Opens below)) | Available | ML1019627 |
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| X:513 M9;3 Advertising Management | X:513 M9;3 Advertising Management | X:513 N0 Advertising : Its role in modern marketing | X:513 N0;P5 Brand positioning :Strategies for competitive advantage. | X:513 N1 Advertising | X:513 N1 Do your own advertising | X:513 N2 Advertising principles & probelms |
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