Strategic brand management : Building, measuring and managing brand equity Keller Kevin Lane

By:

Material type: Text

TextLanguage: English Publication details: New Jersey New Jersey, Prentice Hall 1996Description: vISBN:

Other classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:512 N8 (Browse shelf(Opens below))	Available	ML1141380

Previous								Next
Previous	X:512 N8 What's in a brand?: Building brand equity through advertising	X:512 N8 What's in a brand?: Building brand equity through advertising	X:512 N8 Competitive branding: Winning the market place with value added brands	X:512 N8 Strategic brand management : Building, measuring and managing brand equity	X:512 N8 Sales management: decisions, strategies and cases	X512 N9 Retail marketing management	X:512 N9 In sam we trust: The untold story of sam walton --- the world	Next

There are no comments on this title.

to post a comment.