Selling the invisible Beckwith H

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Material type: Text

TextLanguage: English Publication details: USA USA, Orion 1999Description: 252pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 N9 (Browse shelf(Opens below))	Available	ML1142829

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Previous	X:51 N9 Strategic marketing communications: New ways to build and integrate communication	X:51 N9 Up close and personal: Customer relationship marketing work	X:51 N9 Marketing channels :a management view	X:51 N9 Selling the invisible	X:51 N9 The end of marketing as we know it	X:51 N9 Direct marketing management	X:51 N9 Up close and personal?	Next

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