Direct marketing management Roberts M L; Berger P D
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Prentice Hall 1999Description: 447pISBN: - 0-13-084084-X
- X:51 N9
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:51 N9 (Browse shelf(Opens below)) | Available | ML1142918 |
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| X:51 N9 Marketing channels :a management view | X:51 N9 Selling the invisible | X:51 N9 The end of marketing as we know it | X:51 N9 Direct marketing management | X:51 N9 Up close and personal? | X:51 N9 Market professional services | X:51 N9 Strategic marketing |
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