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Hi-Tech hi-touch branding : creating brand ower in the age of technology Temporal P; Lee K C

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Material type: Text

TextLanguage: English Publication details: Singapore Singapore, John Wiley 2000Description: 218pOther classification:

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Textbook

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513 P0 (Browse shelf(Opens below))	Available	ML1266891

Previous			No cover image available	No cover image available		No cover image available		Next
Previous	X:513 P0 Brand new	X:513 P0 Right Side Up:Building brands in the Age of the Orgainsed Consumer	X:513 P0 Deep branding on the internet : applying heat and pressure online to ensure a lasting brand	X:513 P0 Hi-Tech hi-touch branding : creating brand ower in the age of technology	X:513 P0 Advertising	X:513 P0 Masterbrand mandate : management strategy that unifies companies and multiplies value	X:513 P0;1 Brand asset management :driving profitable growth through your brands	Next

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