Service marketing: People, Technology,Strategy Lovelock C; Wirtz Jochen
Material type:
TextLanguage: English Publication details: Delhi. Delhi., Pearson Education 2004Edition: 4Description: xviii, 652ISBN: - 81-297-0453-6
- X:51 P4;3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:51 P4;3 (Browse shelf(Opens below)) | Available | ML1267004 |
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| X:51 P4;1 Service marketing | X:51 P4;2 Services Marketing : People, technolgy, strategy | X:51 P4;3 Services Marketing : People, technolgy, strategy | X:51 P4;3 Service marketing: People, Technology,Strategy | X:51 P4;4 Services Marketing : People, technolgy, strategy | X:51 P4;5 Services Marketing : People, technolgy, strategy | X:51 P4;9 Marketing as strategy |
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