Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Kumar Nirmalya
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Viking 2004Description: ix,270ISBN: - 067005789-4
- X:51 P4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
|
Faculty of Management Library | Faculty of Management Library | X:51 P4 (Browse shelf(Opens below)) | Available | ML1267788 |
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