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Brand royalty : how the world's top 100 brands thrive & survive Haig M

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Material type: Text

TextLanguage: English Publication details: London London, Kogan Page 2005Description: 314pOther classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513 P5 (Browse shelf(Opens below))	Available	ML1349114

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Previous	X:513 P5 Strategic brand management : creating and sustaining brand equity long term	X:513 P5 Strategic brand management : creating and sustaining brand equity long term	X:513 P5 Strategic brand management : creating and sustaining brand equity long term	X:513 P5 Brand royalty : how the world's top 100 brands thrive & survive	X:513 P5 Brand sense: how to build powerful brands through touch, taste, smell, sight and sound	X:513 P5 Foundations of advertising : theory and practice	X:513 P6 One land one billion minds: insights on branding in India	Next

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