Contemporary strategic marketing Bren R And Others
Material type:
TextLanguage: English Publication details: New York New York, Palgrave 2003Description: 380pISBN: - 0-333-98118-9
- X:51y7 P3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:51y7 P3 (Browse shelf(Opens below)) | Available | ML1267851 |
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| X:51y7 P2.1 Marketing strategy | X:51y7 P3 Strategic marketing communications : new ways to build and integrate communications | X:51y7 P3 Marketing leadership strategies for service companies | X:51y7 P3 Contemporary strategic marketing | X:51y7 P3.1 Strategic marketing concepts and cases | X:51y7 P3.2 Strategic marketing concepts and cases | X:51Y7 P4 Marketing strategy: Decision focused approach |
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