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Foundations of advertising : theory and practice Chunawalla S A

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Material type: Text

TextLanguage: English Publication details: Delhi Delhi, Himalaya 2005Description: 930pOther classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513 P5 (Browse shelf(Opens below))	Available	ML1348349

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Previous	X:513 P5 Strategic brand management : creating and sustaining brand equity long term	X:513 P5 Brand royalty : how the world's top 100 brands thrive & survive	X:513 P5 Brand sense: how to build powerful brands through touch, taste, smell, sight and sound	X:513 P5 Foundations of advertising : theory and practice	X:513 P6 One land one billion minds: insights on branding in India	X:513 P6 One land one billion minds: insights on branding in India	X:513 P6 Advertising : planning and implementation	Next

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