Advertising promotion:supplemental aspects of intergrated marketing communications Shimp T A

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Material type: Text

TextLanguage: English Publication details: NY NY, Dryden 2000Edition: 5Description: 674pISBN:

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Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X3:51 P0 (Browse shelf(Opens below))	Available	ML1264010

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Previous	X3:51 N7 Advertising, promotion and suplemental aspects of integrated marketing communications	X3:51 N8 Introduction marketing communication	X3:51 N9 Marketing communications : principles and practice	X3:51 P0 Advertising promotion:supplemental aspects of intergrated marketing communications	X3:51 P1 Successful marketing communications :practical guide to planning and implementation	X3:51 P2 Marketing Communication: Principles and Practice	X3:51 P2 Marketing Communication: Principles and Practice	Next

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