Identity based brand management Burmann Christoph
Material type:
TextLanguage: English Publication details: Germany Germany, Springer Uk 2017Subject(s): Other classification: - X:512 Q7
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 Q7 (Browse shelf(Opens below)) | Available | ML1634620 |
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| X:512 Q5 Retailing trends in the; Retailing: trends in the new millennium | X:512 Q5.12 Brand Meaning Management :Review of marketing Research | X:512 Q6 Brand management : reserach,theory & practice | X:512 Q7 Identity based brand management | X:512 Q8 Brand transformation | X:512 Q8 Brand Love Is Not Enough | X:512 Q8 Brand managment creating meaningful brands |
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