Service management and marketing principles: Competing in the service economy

By:

Kandampully, Jay

Contributor(s):

Solnet, David J

Material type: Text

TextPublication details: London Routledge 2024Description: viii, 233 p. : ill. Includes bibliographical reference and indexISBN:

9781032909080

Subject(s):

Other classification:

X9(Y):51-8 R4

Summary: This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Ratan Tata Library	Ratan Tata Library	X9(Y):51-8 R4 (Browse shelf(Opens below))	Available	RT1585200

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Previous	"X9(Y):51 Q1" Global trends in service marketing	X9(Y):51 R3 Marketing luxury services: Concepts strategy and practice	X9(Y):51-8 R4 Service management and marketing principles: competing in the service economy	X9(Y):51-8 R4 Service management and marketing principles: Competing in the service economy	"X9(Y):54 M5/UN" Production and trade in services Policies and their underlying factors bearing upon international service transactions	"X:9y72 F4-;1" Primitive labour	"X:9y72 F4-;1" Primitive labour	Next

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

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