Consumer behaviour and analytics

By:

Smith, Andrew

Material type: Text

TextSeries: Mastering business analyticsPublication details: London Routledge 2024Edition: 2nd edDescription: xiv, 213p. ill. Includes bibliographical references and indexISBN:

9781032388342

Subject(s):

Other classification:

X:1:(S:44) R4

Item type:

Textbook

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Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Ratan Tata Library	Ratan Tata Library	X:1;(S:44) R4 (Browse shelf(Opens below))	Available	RT1528315
Textbook	Ratan Tata Library	Ratan Tata Library		Available

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The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making.

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1051 गा हमारी ज़िन्दगी कुछ गा
by चतुर्वेदी, नन्द, ले.
1052 चक पीरॉं का जस्सा
by बलवन्त सिंह
1053 चल कर आए शब्द
by चौबे, कृपाशंकर
1054 जब ज्योति जगी
by सुखदेवराज, ले.
1055 जब शहर हमारा सोता है
by मिश्रा, पीयूष
1056 जय सोमनाथ
by मुंशी, कन्हैयालाल माणिकलाल
1057 जी हॉं, लिख रहा हूॅं
by निशान्त
1058 तत - सम
by सेठी, राजी
1059 थी हूॅं रहूॅंेगी
by नन्दा, वर्तिका
1060 दस बरस का भॅंवर
by वर्मा, रवीन्द्र
1061 नए जन - संचार माध्यम और हिन्दी
by पचौरी, सुधीश, संपा.
1062 पं. विद्यानिवास मिश्र संचयिता
by मिश्र, दयानिधि, संपा.
1063 पद - कुपद
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1064 मन - माटी
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1065 यह भूमंडल की रात है
by राग, पंकज
1066 रह गई दिशाएं इसी पार
by संजीव
1067 वन - तुलसी की गन्ध
by फणीश्वरनाथ रेणु
1068 वह अपना चेहरा
by मिश्र, गोविन्द
1069 सच, प्यार और थोड़ी - सी शरारत
by खुशवन्त सिंह
1070 हम हशमत
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1071 हम हशमत
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1072 हम हशमत
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