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Marketing: A Relationship Perspective by Svend Hollensen and Marc Oliver Opresnik.

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Material type: Text

TextPublication details: London: World Scientific, 2024.Description: xviii,502pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Faculty of Management Library General Stacks	Faculty of Management Library	X:51 R4 (Browse shelf(Opens below))	Available	ML1635902

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Previous	X:5 Q5 The Economics Welfare and Trade Relations Implications of the 2014 Farm Bill	X:51 P2 MARKET RELATIONS AND THE COMPETITIVE PROCESS	X:51 Q9 Contemporary Issues In Marketing	X:51 R4 Marketing: A Relationship Perspective	X:51 R4 Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World	X:51 R4 Strategic Content Marketing: Creating Effective Content in Practice	X:51 R4 The Abusive Customer: Breaking the Silence Around Customers' Aggressive Behaviour	Next

References: Aaker, D.A., Ackhoff, R.I..

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