Marketing: Based on first principles

By:

Palmatier, Robert W

Contributor(s):

Crecelius, Andrew T [Co-author]

Material type: Text

TextPublication details: London Bloomsbury academic 2025Description: xxiv, 348 p. Includes bibliographical reference and indexISBN:

9781350327894

Other classification:

Summary: a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.

Item type:

Textual

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Holdings
Item type	Current library	Home library	Status	Barcode
Textual	Ratan Tata Library	Ratan Tata Library	Available	RT1528478

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Previous	Sustainable urban forms and communities: Urban geographies of eastern India	Rivers, cities and people: Social challenges of urban waterfront development in Asia	Urbanised society in the age of cities: Spatial governance for transforming the urban space	Marketing: Based on first principles	Consumers, society and marketing: A sustainability perspective	Managing people in changing organizations	HRD audit: Rejuvenating HR function for business excellence	Next

a structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment.

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