International Marketing
Material type:
TextPublication details: New Delhi Oxford University Press 2014Edition: 2ndDescription: xxv, 751 p Includes bibliographical references and indexISBN: - 9780198077022
- X:51.1 Q4/TD
Textbook
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Ratan Tata Library | Ratan Tata Library | X:51.1 Q4/TD (Browse shelf(Opens below)) | Available | RT1584334 |
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| "X:510aY:434 P4" Trade facilitation Reducing the transction costs or burdening the poor | "X:51-1 J9" Every day consumer business | "X:511 P3" Customer relationship | X:51.1 Q4/TD International Marketing | X:511 R3 Customer relationship management: A global approach | X:511 R3 Customer relationship management: A global approach | "X:511-746 K1/UN" International compensation for fluctuations in commodity trade. |
International Marketing, Second Edition is an exhaustive textbook designed to cater to the syllabi requirements of management students. Written in a student-friendly style, the book takes a detailed look at the domain of international marketing. This would give readers keen insights into overseas markets. The text provides comprehensive coverage of all the basic aspects of international marketing. Coupled with ample coverage of topics and a wide variety of examples, exhibits, and illustrations, the book goes on to develop managerial acumen in students. Beginning with an overview of international marketing concepts, the book discusses in detail the identification of emerging marketing opportunities, the environment, decision-making processes, and entry mode
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