Digital marketing: Strategy, planning & disruption

By:

Hanlon, Annmarie

Material type: Text

TextPublication details: New Delhi Sage India 2025Edition: 3rdDescription: xvii, 468 p. Includes bibliographical reference and indexISBN:

9781529680430

Other classification:

Summary: Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.

Item type:

Textual

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Holdings
Item type	Current library	Home library	Status	Barcode
Textual	Ratan Tata Library	Ratan Tata Library	Available	RT1528621

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.

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