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Marketing research essentials McDaniel Carl; Gates Roger

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jarsey John Wiley & Sons 2004Edition: 4Description: xxv,420p. cm.+vp Includes CD-ROMISBN:
  • 0471448451 (pbk)
Subject(s): DDC classification:
  • B2T0b8B:f3, P4 TB
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Appendix A1-A7p. cm.; Glossary G1-G8p. cm.; Index I1-

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