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B2B brand management KOTLER Philip; PFOERTSCH Waldemar With the co-operation of Ines Michi.

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Material type: Text

TextLanguage: English Publication details: Berlin Springer 2006Description: xvi, 357p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 P6 (Browse shelf(Opens below))	Available	RT1327538

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Previous	X:511-8 P6 Designing brand experiences	X:511-8 P6 Customer relation manangement A strategic perspective.	X:511-8 P6 B2B brand management With the co-operation of Ines Michi.	X:511-8 P6 B2B brand management With the co-operation of Ines Michi.	X:511-8 P6 B2B brand management With the co-operation of Ines Michi.	X:511-8 P6 B2B brand management With the co-operation of Ines Michi.	X:511-8 P6 B2B brand management With the co-operation of Ines Michi.	Next

Bibliography: p 331-41

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