Customer equity Blattberg Robert, and others
Material type:
TextLanguage: English Publication details: Boston Harvard Business School Press 2001Description: xix;228p cmISBN: - 0875847641 (`)
- X:51-8, P1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
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Ratan Tata Library | Ratan Tata Library | X:51-8 P1 (Browse shelf(Opens below)) | Available | RT1323572 |
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| X:51-8 P0 Marketing management Text and cases | X:51-8 P0 Marketing strategy and management | X:51-8 P0;P7 Marketing strategy and management | X:51-8 P1 Customer equity | X:51-8 P1 Marketing management | X:51-8 P1 24 Brand mantras Finding a place in the minds and hearts of consumers | X:51-8 P1 Marketing channel management A customer-centric approach |
Appendix p209-212
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