Blue ocean strategy CHAN KIM W; Mauborgne Renee How to create uncontested market space and make the compettition irrelevant

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TextLanguage: English Publication details: Boston Harvard University Press 2005Description: xv, 240p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 P5 (Browse shelf(Opens below))	Available	RT1327360

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Previous	X:511 P2 CRM Handbook A business guide to customer relationship management	X:511 P2 CRM Handbook A business guide to customer relationship management	X:511 P4 Simply better Winning and keeping customers by delivering what matters most	X:511 P5 Blue ocean strategy How to create uncontested market space and make the compettition irrelevant	X:511 P6 CRM A strategic approach	X:511 P6 Branding service Indian perspective	X:511 P6 Emotional branding An introduction	Next

Bibliography P 222-29; Appendix 191-216 p

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