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Advertising communications promotion management Percy Lary; Rossiter John R

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw Hill Series in MarketingPublication details: Boston Irwin McGraw Hill 1998Description: xvi, 640p cmISBN:
  • 007053943X
Subject(s): DDC classification:
  • X:513, M7;N8/TD1
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:513 M7;N8/TD1 (Browse shelf(Opens below)) Available RT01136841 Res

Appendix: P 611-23; Published previously as Advertising and Promotion Management

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