Marketing research process Cox Keith K; Enis Ben M A managerial approach
Material type:
TextLanguage: English Publication details: California Good year 1972Description: xiv,622p cmISBN: - 0876205449
- X:51b4, L2
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51b4 L2 (Browse shelf(Opens below)) | Available | RT0569412 |
Browsing Ratan Tata Library shelves Close shelf browser (Hides shelf browser)
| X:51b4 L1 Scientific marketing research | X:51b4 L1 Scientific marketing research | X:51b4 L1 Effective use of market research | X:51b4 L2 Marketing research process A managerial approach | X:51b4 L2 Launching new products in competitive markets | X:51b4 L2 Intervewing in market and social research | X:51b4 l2 Market segmentation |
Bibliography chapterwise; Apepndix: p 575-600
There are no comments on this title.
Log in to your account to post a comment.