Marketing principles Enis Ben M The management process
Material type:
TextLanguage: English Publication details: California Goodyear 1974Description: xiv, 608p cmISBN: - 0876205503
- X:51-8, L4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51-8 L4 (Browse shelf(Opens below)) | Available | RT0412147 |
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| X:51-8 L3 Concepts of marketing management | X:51-8 L3 People molivators Consumer and sales incentives | X:51-8 L4 Management process in marketing | X:51-8 L4 Marketing principles The management process | X:51-8 L4 Insights for marketing management | X:51-8 L4 Strategic issues in marketing | X:51-8 L4 Strategic issues in marketing |
Bibliography at the end of each chapter
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