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Economic valuation of patents Methods and applications.

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Material type: Text

TextLanguage: English Series: New Horizons in Intellectual PropertyPublication details: Cheltenham Edward Elgar 2011Description: xvii, 371p. cmISBN:

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General Books

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Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511-8 Q1 (Browse shelf(Opens below))	Available	RT1476396

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Previous	X:511-8 Q0 Global brand How to create and develop lasting brand value in the world market	X:511-8 Q0 Blowing up the brand Critical perspectives on promotional culture	X:511-8 Q0 Advanced brand management Managing brands in a changing world	X:511-8 Q1 Economic valuation of patents Methods and applications.	X:511-8 Q1 Strategic brand management Building, measuring, and managing brand equity	X:511-8 Q1 Brand management and consumer marketing	X:511-8 Q1 Stakeholders matter A new paradigm for strategy in society.	Next

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