Advertising media planning Sissors Jagle Z; Petray E Reynold

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Material type: Text

TextLanguage: English Publication details: Chicago Crain Books 1976Description: ix, 341p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:512 L6 (Browse shelf(Opens below))	Available	RT0595140

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Previous	X:512 L3 Incentive system sin sales organisations A study	X512 L3 Fundamentals of retailing	X512 L5 Retailing Challenge and opportunity	X:512 L6 Advertising media planning	X512 L6 Basic retailing	X512 L6;M2 Basic retailing	X512 L7 Retailing	Next

Tables, Figures,; Appendix p 282-301; Glossary p 302-32

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