Marketing fundamentals Lancaster Geoff; Withey Frank 2003-2004

By: Contributor(s): Material type: TextTextLanguage: English Series: CIM Coursebook. Certificate in MarketingPublication details: Amsterdam Butterworth-Heinemann 2003Description: xii;363p cmISBN:
  • 0750159572
Subject(s): DDC classification:
  • X:51, P3
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Appendix p291-359; Bibliography chapterwise

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