MKTG LAMB Charles W.; HAIR Joseph F.; SHARMA Dheeraj A South- Asian perspective.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Andover Cengage Learning 2012Description: xvii,671p. cmISBN:
  • 97881315170
Subject(s): DDC classification:
  • X:51, Q2/TD
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Glossary: p 701-20; Appendix: p 415-25

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