Television advertising and viewers' attidudes Chawla Sneh
Material type:
TextLanguage: English Series: University of Delhi, Commerce and Business (Dept. of-), Thesis. Thesis, University of Delhi, Commerce and Business (Dept. of-Publication details: Delhi University of Delhi 1996Description: 218p Bibliography: P 203 217 cmDDC classification: - X:513:(D65,45).2.N9, N6/Th
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:513:(D65,45).2.N9 N6/Th (Browse shelf(Opens below)) | Available | RT1115636 |
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| X:513b4 Q2 Using qualitative research in advertising Strategies, techniques, and applications. | X:513b4 Q2 Using qualitative research in advertising Strategies, techniques, and applications. | X:513b4 Q6 Advertising in new formats and media Current research and implications for marketers | X:513:(D65,45).2.N9 N6/Th Television advertising and viewers' attidudes | X:513(D65,45).2P P1/Th Influence of television advertising on children's | X:513:(D65,45).73.N7 M0 Effect of television advertising on children Revi | X:513:(D65,45) J8 Television advertising |
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