Future of Marketing Kitchen Philip J Critical 21st century perspe

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TextLanguage: English Publication details: Hampshire Palgrave Macmillan 2003Description: xxii,196p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51-8 P3 (Browse shelf(Opens below))	Available	RT1162416

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Previous	X:51-8 P2 Marketing connecting with customs	X:51-8 P3 Marketing management in practice 2003-2004	X:51-8 P3 Passion branding Harnessing the power of emotion to build strong brand	X:51-8 P3 Future of Marketing Critical 21st century perspe	X:51-8 P3 Marketing management	X:51-8 P3 18 Brand astras Using brand abilities as weapons for CRISP brand building	X:51-8 P3 Enterprise marketing management The new science o	Next

Bibliography : p 180-89

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