Integrated marketing communications Broderick Amanda; Pickton David
Material type:
TextLanguage: English Publication details: Harlow Person Education 2001Description: xxvi, 752p cmISBN: - 0273625136
- X:51-8N91, P1
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:51-8N91 P1 (Browse shelf(Opens below)) | Available | RT1159157 |
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| X:51-8N91 M3 Marketing communications | X:51-8N91 M4 Case studies in marketing, advertising and public | X:51-8N91 M6 Promotional management and marketing communication | X:51-8N91 P1 Integrated marketing communications | X:51-8N91 P2 Marketing communication Principles and practice | X:51-8N91 P4 Marketing communications management Concepts and theories, cases and practices | X:51-8N91 P4;Q4 Marketing communications management Analysis, planning, implementation |
Bibliography chapterwise; Glossary: P 706-723
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