Commodity branding Sreedhar GVS Ed. Concepts and cases

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TextLanguage: English Publication details: Hyderabad ICFAI Nuniversity Press 2005Description: xii, 188p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X;511-8 P5 (Browse shelf(Opens below))	Available	RT1388442

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Previous	X :511-8 P4 Business of brands	X:511-8 P5 Product marketing For technology companies .	X:511-8 P5 Brand new justice How branding places and product can help the developing world	X;511-8 P5 Commodity branding Concepts and cases	X:511-8 P5 Brand sense How to build powerful brands through touch, taste, smell, sight and sound	X:511-8 P5 Creating customer delight How and why of CRM	X:511-8 P5 Customer service Building successful skills for the twenty-first century	Next

Bibliography P 177-78; Glossary P179-81

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