Marketing research Churchill Gilbert A Methodological foundations
Material type:
TextLanguage: English Publication details: Illinois Dryden Press 1976Description: xii,683p cmSubject(s): DDC classification: - X:51b4, L6
| Item type | Current library | Home library | Call number | Status | Barcode | |
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General Books
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Ratan Tata Library | Ratan Tata Library | X:51b4 L6 (Browse shelf(Opens below)) | Available | RT0492047 |
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| X:51b4 L5 Cases in marketing research | X:51b4 L5 Cases in marketing research | X:51b4 L5 Marketing research Fundamentals and dynamics | X:51b4 L6 Marketing research Methodological foundations | X:51b4 L6 Marketing research Meaning, measurement and metho | X:51b4 L6;L9 Marketing research Methodological foundations | X:51b4 L6;L9 Marketing research Methodological foundations |
Appendix: p 651-58; Glossary: p 659-71
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