Assessing the effectivenes of advertising Lovell Mark; Potter Jack
Material type:
TextLanguage: English Publication details: London Business Booka 1975Description: xvi,281p cmISBN: - 0 220 69730 2
- X:513, L5
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513 L5 (Browse shelf(Opens below)) | Available | RT0492466 |
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| X:513 L4 Advertising Its place in political and managerial | X:513 L4 Advertising and the public interest | X:513 L4 Advertising, management and society A business po | X:513 L5 Assessing the effectivenes of advertising | X:513 L6 Advertising agency business | X:513 L6 Advertisement writing | X:513 L7 Promotion Advertising, publicity, personal sellin |
Bibliography:p 273-275
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