Media planning Adams James R
Material type:
TextLanguage: English Series: Institute of Practitioners in AdvertisingPublication details: London Business Books 1971Description: xii,210p cmSubject(s): DDC classification: - X:513, L1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513 L1 (Browse shelf(Opens below)) | Available | RT0067951 |
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| X:513 L0 Advertising Mass communication in marketing Ed by | X:513 L0 Advertising agency and studio skills A guide to t | X:513 L0 Promotional and advertising copywriters handbook | X:513 L1 Media planning | X:513 L1 Advertising | X:513 L1 Advertising | X:513 L1 Planning the advertising compaign |
Bibliography: p 201-203 and at the end of each chapter
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