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Modern marketing thought

By:

Westing J Howard

Contributor(s):

Albaum Gerald

Material type: Text

Text

TextLanguage: English Publication details: London Collier Macmillan 1969Edition: 2Description: x,533p cmSubject(s):

Marketing

DDC classification:

X:51, K9

Item type:

General Books

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51 K9 (Browse shelf(Opens below))	Available	RT0056248

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Previous	X:51 K8 Men, motives and markets	X:51 K8 An Introduction To Marketing	X:51 K9 Empirical foundations of marketing Research findi	X:51 K9 Modern marketing thought	X:51 K9 Marketing and work study	X:51 K9 Marketing projects and problems Study guide for a	X:51 K9 Marketing Principles and market action	Next

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