Scientific marketing research Albaum Gerald; Venkatesan M Ed.
Material type:
TextLanguage: English Publication details: London Collier Macmillan 1971Description: xiv,415p cmSubject(s): DDC classification: - X:51b4, L1
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51b4 L1 (Browse shelf(Opens below)) | Available | RT1328536 |
Browsing Ratan Tata Library shelves Close shelf browser (Hides shelf browser)
| X:51b4 L0 Planning and control through marketing research. T | X:51b4 L0 Marketing research | X:51b4 L1 Scientific marketing research | X:51b4 L1 Scientific marketing research | X:51b4 L1 Effective use of market research | X:51b4 L2 Marketing research process A managerial approach | X:51b4 L2 Launching new products in competitive markets |
Bibliography at the end of each chapter
There are no comments on this title.
Log in to your account to post a comment.