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Corporate innovation Foxall Gordon R Marketing and strategy

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Material type: Text

TextLanguage: English Publication details: London Croom Helm UK 1984Description: 276p cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	XM5:511-8 M4 (Browse shelf(Opens below))	Available	RT0833712

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Previous	XM5:51 P2 Customer share marketing How the world's great marketers unlock profits from customer loyalty	XM5:51 Q6 Matchmakers The new economics of multisided platforms	XM5:51 Q6 Matchmakers The new economics of multisided platforms	XM5:511-8 M4 Corporate innovation Marketing and strategy	XM5:513 N9 Marketing corporate image The company as your number one product	XM5:516 Q8 Monopolies, mergers and competition policy	XM5:54.1.N8 M7 Business history of general trading companies	Next

Bibliography: p 275-276

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